Pengaruh Persepsi Pengguna Teknologi Informasi, Kemudahan, Risiko, Fitur Layanan terhadap Minat dan Penggunaan Anjungan Tunai Mandiri (Atm) (Studi Kasus pada Nasabah Bank Rakyat Indonesia Unit Ponggok Kabupaten Blitar)

摘要

This study aims to describe and analyze the influence of user perceptions of information technology, ease, risk, interest and feature service for ATM use. Types of research used in this study is the kind of explanatory research with quantitative approach. Results of this study showed that the influence of the User perception of information technology, ease, risk, and feature services provide very strong results for the interest. However, when the variables directly affect the use of ATM, the effect of variable strength user perception of information technology, ease, risk, and feature services declined. In contrast to the strength of the effect of variable interest in a variable use of ATM is very strong. The results also prove that the use of variables to affect the ATM user perceptions of information technology, ease, risk, and feature service requires interests as an intervening variable.